Launched in 2007, Myx TV is the only English-language multicultural Asian American entertainment network in the United States. It's broadcast in more than 15 million households on cable providers such as Comcast, Time Warner, Cox, Bright House and DIRECTV. The network is also available on digital platforms, offering on demand content on www.myx.tv and on OTT platforms such as Roku, Samsung Smart TV and Blu-ray and Sony Bravia and Blu-ray. Myx TV's award-winning programming includes reality shows, music videos and movies.
Miguel Santos, General Manager
Miguel Santos is the General Manager of Myx TV. He sets the overall direction and strategy for the network, including programming, production, creative, digital media, marketing, and business development.
Under Mr. Santos’ leadership, Myx TV has evolved into a prolific media brand in the Asian American community, which includes a Special Recognition Award from the City and County of San Francisco for the network’s support of Asian Americans in the arts and entertainment. He has garnered numerous industry accolades for the network, including winning a 2011 CableFAXIES Award for Multicultural Marketing from CableFAX Magazine for the groundbreaking Myx Mash, an east-meets-west “mash up” TV concert featuring T-Pain, K-Pop girl group Brown Eyed Girls, and the then-unknown Bruno Mars. Mr. Santos also expanded Myx TV’s distribution to digital platforms including a VOD app on top-selling streaming media devices such as Roku and Samsung Smart TVs.
Prior to joining Myx TV, Mr. Santos was with MTV Networks Asia as Head of Production and On Air Promotions for MTV Philippines and has produced shows aired on various MTV channels across Asia.